143 Turk st.
San Francisco, Ca

94102 Tenderloin




printing press, Play Consultation

fine arts, design,

electronic music, coutour and basics clothing design

Research and development

Conceptual Art

based in


One Image must trancend all ideas.

In quest of iteration.

Play Play Play, Inc.
Is a temporary atanoumouse zone and fulltime artist studio based in city of cyan San Francisco. We are the the woman is as printer discourse; is as anthropomorph of the internet, as trojan horse to the system, We are two as one plus one is two the perfect number we are also know as [eL/Le]. We develop printed and digital communications for academic institutions, arts and cultural organizations, non-profits, commercial and bodies as well as artist and our own body of work for fine art like our heros of living sculpture gilbert and .

Play Play Play, Inc is a Risograph printing press and play consultancy based in the Tenderloin of San Francisco, running not one but two Risographs; a (RP3700 Duplicator., and RZ220ui) Our Riso are happier than yours becuase they listen to and Emu emax II and his 4 other friends the KEYS of (ECHO WILD) all day play fat synth samples from the era of thier birth.

We value research, open communication and client collaboration as much as the final outcome. We respond to content by examining, experimenting and reconstructing them to better communicate the messages within. This approach allows us to build practical and effective responses that best fit the unique objectives of each individual project.

The studio was founded by Erik Seidenglanz in 2012 in Echo Park and soon became home and refreege camp to the other half Elishba Iturra as the move though time and space to San Francisco Art Institute and the vampid (T.L.) in 2014. Our capabilities span across various disciplines such as fine art, New grneres, sculpture painting photography, visual identity design, brand strategy and development, editorial design, web design, illustration, and copywriting, and share a passion for context with in conceptual art and art history. When necessary, we maintain an essential role of creative and art direction by partnering with an extensive network of collaborators to suit the requirements of projects.

Erik Seidenglanz and Elishba Iturra both connected while working for the creative dept. at American Apparel had moved away to go to school together again as one person online, (eL\Le) a printer, anthropomorphic and trojan horse . With the help of creative Dov Charney they acquired some odd gear refusing to take payment for their work, he donated tools that they explored with. A 600 watt pa system with an invoice that says "we don’t want money we want volume!" and two Risography machines from the eighties and a used Mamyia 7pro 2 . Their studio became a reflector of the past and with the help of great minds in the bay area they will show you only surprises. 

We are particularly interested in exploring the aesthetic, ideological, and technical potential of a Risograph for purposes of self-publication and production of small to medium-run printed matter. We’d love to help you with your project, whether it is a book, a poster or a birthday card. Please get in touch to get a quote, to find out more about the process, ask us any questions or just say Hello, hello, hello, echo echo echo wild wild, and if you find our pinao player FF, he is missing and we miss him. Honestly we get overwhelmed very quickly. So call the land line and leave a message 415-685-3286


The Risograph printing process can be best described as an occupant of the middle ground between the capabilities of offset lithographic printing, digital printing, photocopying and screen-printing. Traditionally used in schools, churches, small enterprises and independent political parties, the Risograph has now become an alternative method of production due to an increased interest in self-publishing, and its ability to produce high quality prints quickly and inexpensively using colours not achievable by traditional digital printers.

The technology of a Risograph is very similar to screen-printing, using a stencil-based printing process. This method allows the Risograph to produce spot colours and textures similar to screen-printing but at a much quicker rate and a fraction of the cost.

A master is produced by the Risograph’s thermal head, burning a negative image of the original file onto a waxed sheet. The master is wrapped around the print drum and ink is flooded into it. Paper runs flat through the machine while the print drum rotates at a high speed to create an impression on the paper.

Due to the artwork being imaged using a thermal head, a Risograph can print with a higher line screen than most screen printers.

Two colours can be printed in press of a button on two seperate machines and the prints and be swapped back and forth like like having many silk screens ready to rumble. However, interchangable colour drums allow for more than two colours to be printed on a single sheet. up to 20 colors are at our disposal.

Due to its technology, a Risograph makes for cost-effective small-to-medium print runs. We also carry a range of spot colours such as fluorescents that are not achievable with traditional digital printing. This makes the Risograph very suitable for the production of posters, brochures, business cards, invites, envelopes, zines, catalogues, CD packaging, etc.

The Risograph is also more environmentally friendly than offset lithographic printing. Each master is made from banana paper and all inks used are soy-based. The printing process is highly energy-efficient as it only takes a few prints for the master to be fully inked—generating a minimal amount of waste.

The nature of Risograph printing brings about certain limitations. We chose not to hide it, but see these imperfections as part of the intrinsic nature of the machine and its output. Finding creativity in the limitations of a Risograph is something we find charming and interesting.

  • The maximum paper size for a Risograph is A3, and the maximum printable area is 400mm x 277mm, due to a non-printable margin around the edges of the paper.
  • Registration is not perfect when printing on a Risograph. The misalignment is never more than 1–2mm but it is something to consider when designing.
  • Like screen-printing, each print will differ very slightly from one another. There may be slight print marks when printing more than two layers or printing images with high ink density. However, these can be greatly reduced by following our artwork preparation guide.
  • For best results, we recommend to print only using uncoated stock within the range of 70–300gsm.
  • We can only print spot colours, which means that full-colour images will be converted and output as monotone. That being said, we are currently in the midst of experimenting printing full-colour images using 4 spot Risograph colours.

There are many things to consider when printing with a Risograph. The following are what you need to know and consider when running a print job with us.

The Risograph prints using vibrant single-coloured drums. The colours are not related to Pantone/CMYK/RGB colours, but we have tried to match them as closely as possible to a Pantone equivalent. Colours may vary across different screens, so we recommend that you refer to our printing sample pack for a better indication of the actual colours.

These colours can be treated like spot colours, producing different values and tints, as well as overprinting to create interesting results. We currently stock the following colours:



Medium Blue






Bright Red

Fluorescent Pink

We currently stock a range of A3 and A4 uncoated papers that have been tested on our press and are recommended for their ability to work well with the medium.

You are welcome to print using your own paper stock as long as they are suitable to run through the press without damaging the machine. We will be happy to run some tests on your preferred stock, as long as you let us know in advance. We currently stock the following papers:


Cyclus Offset

Maple Bright

Maple Bright

We have an average turnaround time of 5 working days for straightforward print jobs. However, more complex jobs such as books or multi-coloured prints generally take longer, so please check with us for a better indication of turnaround time.

The costs of printing using a Risograph works on a formulaic structure and varies with each individual job: Size, Quantity, Paper, Number of colours, and Number of pages (for booklets, zines, etc.). Please contact us to request for a quote.

Play Play Play Inc is available for graphic design, identity and branding projects, consulation music and clothing development too if you know how to ask us. We also offer printing and binding and finishing services. We work with a variety of processes including offset printing, letterpress, screen printing, Risograph, digital inkjet, coil binding and saddle stiching. If we can't do it in-house, we can source your print jobs and finish the project in our studio. As conceptual artist and deadicated collaborators our shop will see things all the way through production process so most of our projects are executed in house.

We have created a printing and artwork preparation guide to ensure that your artwork is in print-ready condition. Please download a copy here.

We reserve the right to not run jobs that have not met our print specifications.

We have designed a printing sample pack that showcases the capabilities of the Risograph. Please send us an email with your address and we will be happy to send you a treat.

Please feel free to contact us for samples, quotations, questions, or just to say Hello.

As we are a small press, please make prior arrangements via email should you wish to visit us.